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Social Media Productions Blog

Adding Video to websites, and social media pages. Custom Facebook Fan pages. Social Media Topics, Daily thoughts on Social media from the owner of Social Media Productions.

Linked In expands Company Profiles

Andrew Conniff - Monday, January 31, 2011
Social Media is taking off like never before and each social media site is evolving to offer integrated features. 
Today I want to talk a little bit about Linked In. If you haven't used Linked In before, you should know that it has been around since 2003 (founded in 2002 by Reid Hoffman) and is a place for professionals and business to connect. As of January 2011 Linked in has over 90 Million members worldwide Source. Until recently, Linked In has been faithful to the original business model, but appears to be ready to make major moves to integrate with other social media sites like Twitter, YouTube and Facebook as well as flow content from businesses websites and online catalogs.
What does this all mean for you and me? Well it's one more way to deliver our online marketing efforts to business partners and potential clients for FREE. The new trend is that the expense is only wrapped up in the time and energy (or cost of hiring someone) to create digital graphics, video, or audio for businesses and distribute them across the social network. This is great news for entrepreneurs and sales associates that cannot afford massive mailing campaigns, television ads, or radio spots.
I still think Linked In is a bit clumsy compared to Facebook, but has some new functionality that adds relevance. As  Facebook continues to adjust for revenue it makes room for its competitors to ease the reigns a little bit and gain ground in the Social Media business.
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